Blooming Boutique Opens New Location in Milford


On Thursday October 14, Blooming Boutique officially became one of the newest businesses in downtown Milford.  The ribbon-cutting ceremony was well attended by community members eager to see what the boutique has to offer.

Blooming Boutique currently has four locations in Lewes, Rehoboth Beach, Bethany Beach, and Milford.  Owner Micha Seto opened her newest location in Milford for several reasons.  The first being what Micha describes as “an adorable downtown with great infrastructure.”  Micha also admits that a great numbers of her customers from the beach area come from the Milford, Harrington, Dover region.  Opening this store in downtown Milford has given her a chance to offer those customers the same great merchandise offered at the beach year round. 

Micha Seto graduated from the University of Delaware with a degree in business and fashion.  After trying her hand in banking and direct sales she decided to dive back into the world of retail, where she has been for the last five years.  On a trip to St. Martin, Micha was inspired by the beautiful handbags she found on the island, but not so much their price tags.  She decided to create merchandise herself that was not only beautiful but affordable. After making her own bags and traveling to trade shows she decided to open a shop in Lewes were she could focus on the wants of her customers.  As her business grew and more locations were added, many of her customers requested that Micha open a storefront in Milford.

The Blooming Boutique in Milford offers affordable retail shopping for women of all ages and sizes.  The new downtown shop offers handbags, shoes, jewelry, beads, clothing, and accessories. As with all four locations, Micha acknowledges that the customers will determine what is found inside the store. Micha hopes that the new location will encourage her customers that live outside the beach area to come visit Milford.

Blooming Boutique is located downtown at 42 N. Walnut Street and can be found online at