The Bridge 88.7 FM, WKNZ, came on air Tuesday, December 7 in the Milford area. The new radio station is a non-profit educational, information broadcast that includes music and inspiration. The format is Adult Contemporary Christian Music, with an emphasis on local people, local issues, and local events. The vision is to be “entertaining to listeners while encouraging unity amongst the Delmarva’s Christian population while being a source for strength; assisting the listener’s daily walk with the Lord,” stated General Manager Bill Sammons.
Bill Sammons, a Milford High School graduate of 1975, has experience in the field of broadcasting since 1977 when he starting working for WJWL/WSEA; now 93.5 The Beach. Mr. Sammons has worked for other notable broadcasting companies over the years such as WILM News Radio in Wilmington and WBOC, the CBS affiliate out of Salisbury, MD. In 1990 Bill put WXPZ, 101.3, on the air in Milford and introduced the idea of a Christian radio station to the Delmarva area. After selling the radio station in 2003 Mr. Sammons owned and operated Watermark Production, a video production company, which currently resides in the town of Milford.
For Bill, the idea of a Christian radio has been a developing idea for 20 years since the establishment of the radio station WXPZ, 101.3 in 1990 .In 2008 the FCC awarded a construction permit for The Bridge radio station on Appels Rd. and two years later they signed on air on December 7, 2010. The radio station is based around the town of Milford but has already been getting calls from listeners as far away as Pocomoke, MD. Bill decided to continue his vision for a Christian radio station because of what he describes as “a void of this type of programming in the Delmarva area.”
The radio station is not just playing music but is also featuring campaigns to unite the community. One such campaign, called the Drive Thru Connection, helps people assist each other in their everyday lives. When listeners go to a drive-thru window for coffee or lunch they treat the person behind them and give the cahier a small form, which can be printed off The Bridge’s website, which explains what the campaign is all about. This small symbol of kindness is aimed at impacting the person’s day in a positive manner and reminding them that someone cares about them. The concept behind this program is to create an “opportunity to introduce them to 88.7 The Bridge … and maybe, just maybe, introduce them to Christ,” admits Mr. Sammons.
Bill states that reaching out to the community is the most important objective that “The Bridge” will constantly work to improve. “We hope that we can help our listeners through a rough day, to be a respite from what is going on in their lives,” commented Mr. Sammons. The new radio station will work to be a positive voice in the community and work to bring individuals together in the Christian population. More information about the new Christian radio station can be found at http://www.887thebridge.com/.