Toasting the Town

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This year Milford is doing something quite different for St. Patrick’s Day on Thursday, March 17, 2011.  Downtown Milford Incorporated (DMI) is planning a Patty’s Day Pub/Restaurant Crawl downtown that will include local restaurants and vendors.  The official title for the event will be “Toasting the Town: A St. Patrick’s Day Pub Crawl”. The event will take place anytime after 5:00pm on that day.

DMI and its committee for the St. Patty’s Day event are working with local merchants, bars, breweries, and liquor distributors to host the event in downtown Milford. Participants will be able to purchase a shirt that will act as a ticket to cover their entrance to bars and restaurants. Each shirt will have boxes to be checked as conformation of which locations individuals have visited. DMI is working with local restaurants and bars to encourage them to offer special drinks or appetizers related to the downtown area. Individuals who purchase a shirt will also receive a free digital coupon book via email.

DMI is currently working with pubs and radio stations to come up with fun ideas for events to take place on that night.  They have even considered hiring a leprechaun to make appearances at various spots downtown that will hand out prizes to participants.

 Designated drivers will receive special bracelets that entitle them to free sodas all night and there will be information provided for available taxi services.

Perhaps the most exciting part of the evening will come from the appearance of the Mispillion River.  DMI has received permission from the City of Milford to dye the river green in honor of the event.  DMI hopes that the excitement of the event will bring in not only locals but individuals from surrounding areas. “This is going to be a great new event which to highlight our restaurants and pubs, inspire new partnerships as well as to attract a younger demographic to our downtown area. Who wouldn’t want to come out to see the Mispillion River ‘emerald green’ for the day,” exclaimed Lorainne Dion, Executive Director for DMI.

DMI is asking participating sponsors to have specials, such as free appetizers, wine tastings, beer tastings, liquor tastings or discounted signature drinks for all t-shirt-wearing event-goers.  For downtown Milford merchants interested in participating in the Crawl, they can host a visiting winery or brewery.  The only cost for participating sponsors is to buy and pre-sell event t-shirts for $15.00 each.  After the Crawl, all unsold t-shirts can be returned to DMI for a full refund.

Each participating sponsors can expect to have its company logo on the event t-shirt, a coupon or ad in an emailed coupon book, and publicity about any St. Patrick’s Day events and specials.

For more information or to sign up as a participating sponsor, contact Sara Pletcher at sara@downtownmilford.org or 302.839.1180.

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