Gooden’s Floral Celebrates 65 Years


Gooden’s Floral Shop is celebrating its 65th year in business in the city of Milford. The shop has been family owned and operated since 1946 and offers the finest floral arrangements and gifts, backed by service that is friendly and prompt.

 Laura and Winfred Gooden lived in the original house that stands beside the floral shop today. Winfred began the family tradition and love of the floral trade by growing bulbs in the basement of the original house which he then sold in the store upstairs. Son of Laura and Winfred, Jim Gooden, grew up in the same house and was a mason by trade.  In 1974 he married Lori McFadden and 5 years later decided to purchase the floral shop when it was up for sale.

“When we began this operation I did not know the difference between a gladiola and a carnation, I just knew I wanted to do it,” commented Lori Gooden.  Lori later went to the American Floral Art School in Chicago to learn the trade as a professional.

As Jim and Lori started the business together it was a very slow and difficult process.  Mrs. Gooden recalls the couple not bringing home a paycheck for the first five years.  Now with over 32 years of experience Mrs. Gooden would not change that decision to buy the shop back in 1979.

“I love coming into work every single day. It is a twenty-four- seven job but there is not a single thing in the world I would rather be doing,” stated Lori. 

Gooden’s Floral Shop will continue to grow under the direction of Lori Gooden who sees the future of the business for another 65 years.  It is the relationships she and her late husband built with families in the community that kept the business a success for so long.

“Working with families on a very personal level has made this job worthwhile,” commented Lori.

The property also features the oldest glass greenhouse in the area which is open year-round.  Originally purchased by Winfred and wife Laura from another state, the greenhouses were disassembled upon purchase and reassembled on the property where they now stand.  The greenhouse features dish gardens, green plants, seasonal blooming plants, poinsettias for the holiday season and a collection of wicker baskets.

Mrs. Gooden urges the community to come see the geraniums that will be finished soon just in time for Easter, Mother’s Day and Secretary’s Day.  She also offered advice for men looking to buy flowers for a significant other.  “Do not wait for a special occasion or because you do something wrong.  Give her flowers to express how you feel when you feel that way.  The element of surprise can be very romantic.”

Gooden’s Floral Shop is open 9:00 am to 5:00pm Monday through Friday and 9:00am to 12:00 noon on Saturday.  They can be reached at 302-422-4961 or visit them online at