Dale Carnegie Training Celebrates 100 Year Anniversary


By CCGM Ex. Dir. Jo Schmeiser

A long, long time ago in a far away place…ok, not such a long time ago, and only up the road a piece at the Shawnee Country Club, I was lucky enough to be one of the i.g.Burton employees invited to thirteen weeks of Dale Carnegie Training.
Charlie Burton made the investment, feeling it would be beneficial to all of us, while making us better employee as well. The training was wonderful, and after leaving the dealership and coming to work for the chamber I still use many of the techniques I learned during those 13 weeks.

On Wednesday March 21st, about thirty CCGM members had the opportunity to participate in Dale Carnegie Training with Robert Johnston, and learn one of the techniques offered in the program. Robert taught attendees the art of networking.
The chamber Ambassador Committee hosted the event; hoping attendees would learn from Robert, as the chamber events are largely based on networking.

Before Robert began his workshop, Ambassador Chairperson Lisa Mallard introduced the Ambassadors in attendance, letting attendees know they are available to help them feel better and more comfortable at chamber events, by offering to introduce them to other members and familiarize them with the different events hosted by the chamber.
All other members in attendance were given an opportunity to introduce themselves and once the introductions were complete, Robert shared some interesting facts about Dale Carnegie Training before beginning teaching the techniques.

This is the 100th year anniversary for the training, and one of the books written by Dale Carnegie, How to Win Friends & Influence People, is the third most published book only to the bible and the dictionary.

Robert told the group that Dale Carnegie wrote several books including The Art of Public Speaking, which is my personal favorite. Before Robert got into the intense part of the workshop he asked attendees what obstacles they face when going to a networking event. Attendees agreed that it’s easy to flock to people you know, that it’s hard remembering names, conversations can be awkward and walking up to strangers can be intimidating.
The first point Robert made about striking up a conversation with a stranger is to remember that it’s a conversation, not an interrogation.

Robert then told us that people remember pictures better than anything else, so the technique he taught us was based around relating a process with a picture.
It was wonderful being at the Power Breakfast, as this was a wonderful refresher course, and that evening Susie and I were headed to a multi-chamber networking event in Georgetown. We did use the techniques at the mixer, met several people, had wonderful conversations and knew when to move on.

If you’re interested in learning more about Dale Carnegie Training for you or your organization, contact Robert Johnston at 302.368.7292 or robert.johnston@dalecarnegie.com. For more information about the Chamber of Commerce for Greater Milford call 422.3344, visit the website at www.milfordchamber.com or like us on facebook.