Milford native, Darron Johnson, opened the doors to his newest business in downtown Milford on Saturday, August 25. The Hidden Gem Boutique, located at 28 South West Front Street, will help to extend the area of the downtown Milford business district as the second business in three months to open on South West Front Street. Selling antiques, apparel, accessories and art in his new business, Darron intends to offer boutique style merchandise and ambiance with affordable pricing.
Son of Councilwoman Katrina Wilson and Darrell Johnson, Darron has always had a strong connection with the Milford community and a calling to be a leader. Through this new venture, Darron wants to engage the young and old of Milford to have a place where they can find quality attire without having to spend an entire paycheck.
“In these hard recession times I wanted to start a business where everyone can purchase and participate,” commented Johnson. “I really want people to understand that there is a proper way to groom themselves for success and not have them feel like they can’t even afford to walk in the door.”
A leader in college at Central State University in Ohio, Darron focused on a degree in Mass Communications. In 2006 and 2007 he was awarded the Black College Radio On-Air Personality of the Year. Vice President of the Western Ohio Region’s March of Dimes, Johnson built a understanding of giving one’s self to others in need.
In 2007 Johnson was co-owner of a Men’s Boutique named Dogetbe (Do good, Get better, Be special) where he aspired to introduce a clothing line of his own, which he hopes to introduce in The Hidden Gem Boutique in Milford. Back in Delaware in 2011, Johnson began working at Glasgow High School, located in the Christiana School District, as a paraprofessional and is still currently employed by the district.
“I always dreamed of owning a business in my hometown,” commented Johnson. “I have always wanted to come back to the community and provide something.”
Located in the historic Milford Bus Station on South West Front Street, The Hidden Gem Boutique offers clothing, accessories, antiques and art for children, men and women. Unique items that Darron personally finds himself, the store offers a selection that will be constantly renewed with exclusive products. Johnson wants the location itself to return to a spot that once again becomes part of the community.
The Hidden Gem Boutique is open on 28 South West Front Street Tuesday through Friday 10am-6pm and on Saturday 10am-2pm. For more information about the store call 302-566-5GEM, visit them at thehiddengemboutique.com or look them up on Facebook.