Local business Little Posies Photography has been chosen as the business to be featured in the first ever downtown Milford’s Pop-Up Project this holiday season located at 131 NW Front Street in downtown Milford. Owned by Jennifer White, a young entrepreneur and mother of two, Little Posies Photography specializes in creating unique, memorable wedding, maternity, newborn, family and pet photos.
Downtown Delaware, a program of the Delaware Economic Development Office and Downtown Milford Inc. (DMI) have partnered in this innovative initiative intended to stimulate entrepreneurial activity and reduce downtown vacancies. Project Pop-Up, supported by funds from the United States Department of Agriculture (USDA), is designed to provide several Delaware entrepreneurs an opportunity to be “open for business” in select downtowns by offering commercial space, rent-free for three months during the 2012 holiday season.
“The Project Pop Up business selection committee found Ms. White to be an enthusiastic entrepreneur with an already strong, budding business in photography,” commented Diane Laird, State Coordinator for Downtown Delaware. “She is a wonderful complement to the arts and business community in downtown Milford and will engage people of all ages through her offerings.”
A night nurse at Kent General Hospital Bayhealth Medical Center in Dover, Ms. White has always had a passion for photography and as a child was seldom seen without a camera in her hand. In 2009 Jennifer decided, after being asked by several friends and community members, to take her photography to the next level and began taking the business side of her hobby more seriously. It only took her 8 months to build a well-established foundation of clientele.
As the Downtown Delaware Pop-Up Project was brought to Jennifer’s attention close to the deadline for applications, her initial thought was to submit her information for consideration and have her business recognized for next year’s project. On her way to work the nightshift at Kent General Hospital Diane Laird of Downtown Delaware called and asked Jennifer to present her business ideas the next morning. With little time to think but unwavering desire to see her business grow, Ms. White presented her plan and was chosen as Milford’s 2012 Pop-Up Project business.
To help facilitate the opening process and the day-to-day operations of the business, the Delaware Economic Development Office (DEDO) has worked with Ms. White through business coaches to offer her information on budgeting, open communications and logistics related with tracking inventory and profits.
“It has worked out very well and has come together very nicely,” commented Ms. White when asked about how the project is progressing. “I would like to maintain and keep this space after the project. This really gives me an opportunity to focus more on my photography in a professional setting. It is always nice to be able to do a job you love.”
Jennifer believes that her commitment to being creative and unique when shooting photographs is what sets her apart for other photography businesses in the area. Whether a photo session takes an hour or an entire day, she strives to create a different experience for all of her clients.
“I start with traditional shots but I like to see something different for each project,” commented Ms. White when asked about her process during photo sessions. “I like things to be unique for each family and like to incorporate what is important to them.”
Little Posies Photography can be found at 131 NW Front Street and is open Mondays, Thursdays, Fridays and Saturdays 10 to 6pm and by appointment. For information on the business and its services cal 302-258-7938, email LittlePosiesPhotography@gmail.com or visit www.littleposiesphotography.com .