Businesses See Increase Holiday Sales

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Owner of EcoChic Teri Carter on Small Business Saturday.

Each year Black Friday and Small Business Saturday combine to create the biggest shopping weekend of the year for large and small stores alike. While some of the regionally know business in Milford had success on Black Friday, many of the downtown boutiques performed at their highest levels in years on Small Business Saturday.

Preparing for Black Friday, local owner of Wireless Zone in Milford Tajesh Patel decided to feature holiday specials that would drive customers in the door by offering free smart phones and discounts on accessories. With a continued flow of business all day Friday, the holiday deals were successful as the store saw a $1,000 increase in their sales from the 2011 Black friday.

“The deals are what drives shoppers in so I knew we had to offer something unique,” commented Mr. Patel. “We mainly sell phones and accessories so we had to be different in order to attract customers away for the big box stores. We expected it to be a big day and from noon to 9pm we were swamped.”

Mr. Patel is pleased to see the overall increase in purchases so far this year and looks forward to more success in 2013. With total sales up 10% so far this year Tajesh is expecting to see a profitable holiday. He has seen an upward trend in buying habits in all three of his stores in Delaware and is confident his sales will reach levels equivalent or above those in 2007, when he took over his first Wireless Zone shop.

In the downtown area several shops recorded record levels of sales on Small Business Saturday including EcoChic located on Walnut Street. Turning the corner on her third year in business in downtown Milford, Teri Carter saw an increase of $600 from last year’s Small Business Saturday and credits the success to the nationwide and local Small Business Saturday campaigns that encouraged individuals to support their hometown.

“I couldn’t believe it, we had an amazing day,” commented Ms. Carter. “I really think people want to support their town and the local businesses. I saw many customers on Saturday making the downtown loop to support several locally owned stores.”

Teri has a positive outlook for 2013 and will be expanding her services to meet her customers’ demand. With the economy beginning to stabilize she believes that the support of local businesses by local residents will be key to a recovery.

Expert Tire in Milford saw levels of customers that have not been seen since 2008 during the Black Friday, Small Business Saturday weekend. According to Manager Karl Winkfield in 2008 the store sold 65 tires on Black Friday, compared to a total of 169 tires this year. The Milford store had more sales than any other Expert Tire store in the Mid-Atlantic Region.

“We had a great Black Friday this year,” commented Mr. Winkfield. “By ten am we had already set the record for total sales since 2008.”

Karl is very optimistic for the upcoming year and looks to continue his progress as the top Expert Tire dealer for total sales in the country. As the holiday season continues, many local businesses will depend on the month of December to put their sales in the black. Uncertain about what the end of 2012 or the beginning of 2013 may bring, local businesses encourage individuals to continue their support of their own local economy.