With an eye on writing about the positive news they saw happening in their hometown—a growing downtown and an influx of new residents, for example—Shupe and Burris launched Milford Live and its weekly e-mail subscription sibling, the Milford Review, in October 2010.
“We cover everything,” says Shupe when asked whether the site passes on crime stories in an effort to produce positive news. As an example, he points to a story about the local high school athletic director’s arrest for theft.
He adds, “If you put all the negative news on the front page people are going to think the town is run by a bunch of criminals. [Crime] is news and we do report on it but the positive side [of news] needs to show what the town is really about.”