Milford Business Benefits from Project Pop Up

127 Northwest Front Street, the new location of Milford Massage, Wellness and Yoga.
127 Northwest Front Street, the new location of Milford Massage, Wellness and Yoga.

By Terry Rogers

Paige Deiner, owner of Milford Massage, Wellness and Yoga opened the doors to her new studio recently thanks to a grant she received from Project Pop Up through the Delaware Economic Development Office (DEDO). Through this grant, Ms. Deiner has the use of the building rent-free for three months while she establishes her business, as well as guidance and direction from local businesses and DEDO.

“I have wanted to do this since I was in massage school five years ago,” Ms. Deiner explained. “Project Pop Up gave me the benefits of having a storefront business without the big financial risk that comes with it. I was operating out of my home, and that was sometimes difficult. With the storefront, I feel like I have legitimacy. Once the grant ends, I should have a pretty well established clientele.”

Diane Laird of DEDO said that one of the reasons Ms. Deiner was chosen for the grant was that she was already running a home-based business with an established clientele.

“Statewide, we had about 40 applicants for the project,” Ms. Laird explained. “Paige was chosen because she already had an established clientele and the experience necessary to grow her company. The location does not get a lot of foot traffic, and Paige’s business does not rely on that type of traffic to succeed. She also had a strong Facebook and online presence, which also helped her in the application process.”

At Milford Massage, Wellness and Yoga, Ms. Deiner offers a variety of yoga classes and massage therapies. She says that yoga classes for the new location will begin September 16, and will include early morning, lunch break and evening classes. Classes are available in every age level, from children to seniors. In January, the studio will offer a special weight loss program as well. Massages include Swedish, deep tissue, hot stone, pre and post-natal, as well as Reiki techniques.

The new studio is located at 127 Northwest Front Street in the historic Tharp-Jewell house on the corner of Northwest Front and Church Street. For more information about the services offered, individuals can visit the business online at