After four years of providing babywearing education and sales in Delaware and Maryland through her home based business Sling With Me, owner Heather Felker has expanded her business to include a brick-and-mortar component located at 23 NW Front Street. Sling With Me is a one stop shop that offers natural parenting needs, specializing in babywearing, cloth diapering and breastfeeding.
As the mother of eight children, ranging from two and a half years old to twenty-seven, Heather has many years of first hand natural parenting experience. She is formally trained in babywearing through the Babywearing Institute and is licensed to run the Mid-Atlantic campus of the school. Babywearing can be defined simply as holding or carrying a child in a sling or other baby carrier. According to Felker, babywearing provides many benefits to both the child and the caregiver, including strong attachment, security and more successful breastfeeding. On the practical side babywearing also allows mothers and fathers to have two hands free while keeping the child safe.
“Out of necessity, people have been tying babies on since the beginning of time and in many cultures still do,” commented Felker. “I know one mother that did not see the need for the baby sling with her first born but now that the child is three and she has another infant, she finds it very helpful to have both hands available.”
Sling With Me offers an assortment of tried and tested baby carriers to fit every family’s needs and preferences. Customers are able to see, touch and try on different carriers before buying. In addition to selling baby carriers Sling With Me features cloth diapers, teething jewelry, toys, natural cosmetics and skin care.
“We offer one-on-one consultations to explain the different options for parents and allow them to try on our products so they can make an educated decision,” commented Heather. “It is important to know that there are different categories of carriers that support the development over the life of the baby.”
In addition to running Sling With Me, Heather leads babywearing support group meetings for the Babywearing Institute for Delmarva and provides breastfeeding support as a La Leche League Leader and cloth diaper support through the Real Cloth Diaper Circle of Delaware. Heather is also the Vice President of Outreach and member of the Board of Directors for Babywearing International.
“Education is very important to me and allows people to interact,” commented Felker. “I want to expand a sense of community and allow moms to meet other moms.”
Felker is excited about her location in downtown Milford and believes that it will benefit other natural based businesses in downtown including Good News Natural Foods and EcoChic Earth Friendly Boutique.
“I had been looking for a location for a long time and knew it would be in downtown,” commented Heather. “What is happening now in Milford, the revitalization effort, is a perfect fit and my customers are a natural fit for other businesses such as the art galleries and Dolce coffee.”
Sling With Me is now open at 23 NW Front Street in downtown Milford Tuesdays and Thursdays through Saturdays 11am to 4pm. The official ribbon cutting will be held on Friday, September 27. To find out more information about retail and education at Sling With Me, individuals can call 302-569-9727 or visit them online at http://www.slingwithme.com.