New Downtown Spa Targets Young Girls

Owner of Isn't She Lovely Spa Darnise Smith.
Owner of Isn’t She Lovely Spa Darnise Smith.

On September 21 Walnut Street became the home of Isn’t She Lovely LLC, a new downtown business that specializes in spa, salon and celebration activities and packages for young girls. Located at 115 N Walnut Street, owner Darnise Smith has created a unique spa and salon experience where young girls between the ages of five to sixteen are encouraged to find their inner and outer beauty.

On Isn’t She Lovely’s website, Darnise explains that her inspiration for the business came from her five-year-old daughter when the two visited a spa together for a day of relaxation. “It was fun to spend that quality time with my daughter but I also noticed that this really wasn’t a place for her; everything was for an adult,” writes Ms. Smith. “…but that didn’t spoil our fun. It wasn’t until I was sitting back watching her thrill that it dawned on me why not have a salon where my daughter can feel like she’s at a place that’s meant just for her.”

In addition to manicures, pedicures and facials, all services at the Isn’t She Lovely Spa are aimed at not only making girls “look beautiful on the outside but also have an impact that will allow their inner beauty to shine.” Darnise hopes to provide a positive direction for her clients and encourage support and growth.

“I have seen a lot of girls going in directions they shouldn’t be,” commented Darise. “This offers a positive environment where girls can interact and network with other girls.”

Featured on the walls of the spa are quotes and statements emphasizing strength and confidence including “A smile is the best makeup any girl can wear.” At Isn’t She Lovely Spa young girls are not permitted to use any makeup and are encouraged to accentuate their inner beauty. Developing the business name from the popular Stevie Wonder song, by the same name, the spa offers packages named after verses of the song including lovely, beautiful, precious and wonderful.

“These are all names that I want the girls to see describes them no matter what color, shape or size they are,” commented Smith. “Who they are, what they are about and what their potential in life is, is what makes them beautiful.

Isn’t She Lovely Spa will also be hosting community workshops during school holidays and every second Tuesday of the month. These workshops will be the stepping stones to equip young ladies with a positive outlook and boost their self-image as the girls will discuss topics including anti-bullying, career shadowing and public speaking.

“This business is all about uplifting girls in the community,” commented Ms. Smith. “We want them to know it is okay to do the ‘girlie things’ but that’s not all of who you are. By interacting with each other, the girls get to know who people are on the inside.”

Isn’t She Lovely Spa is located at 115 N Walnut Street in Suite D and can be found on Facebook. To learn more about the spa and packages offered, individuals are encouraged to call 302-547-1686 or visit the business online at