I.G. Burton, located on Bay Road just north of Milford on Route 1, hosted the Greater Milford Chamber of Commerce Sunrise Seminar for the month of November. A locally owned family business for more than 105 years in Milford, I.G. Burton sells and services BMW, Chrysler, Dodge, Jeep, Ram, Chevrolet and Mercedes-Benz vehicles in the Greater Milford area. Representing the company during the seminar, George Schiffer, head of maintenance for Burton; MJ Lofland, Director of Sales and Finance; and Peter Renzi, operations manager, spoke to Chamber members on continuing the legacy of the business and building relationships with new and existing customers.
Selling over 400 vehicles per month, Sales and Finance Manager MJ Lofland talked with members of the Chamber about what separates their business from other dealerships and how customer service has kept the business strong for over a century.
“What separates us from the competition is that we are a 105 year old company with several employees having over 30 years of experience. When you walk through our doors you are going to see a familiar face,” commented Lofland. “We try to educate our customers on each side of the business, whether that is sales or service, and want to make it a fun experience for them.”
Head of maintenance for I.G. Burton, George Schiffer, talked about one business model that has served the company well over the years and has accounted for much of their success. Making an effort to integrate all of the services a car owner may need in one location. Schiffer mentioned that at their locations on Bay Road and Rehoboth Boulevard in Milford, customers can experience purchasing and leasing vehicles and receive services including minor maintenance, major repairs and custom detailing.
“We try to keep everything located here so our customers can receive the service they need quickly,” commented Schiffer. “Another piece to our success is the education of our professionally-trained technicians. They are continually trained throughout the years and we have specialists for every level of car repair.”
Operations manager, Pete Renzi, commented that the success of I.G. Burton includes the company’s commitment to the community of Milford. Throughout the year, the business works with many community organizations including the Food Bank of Delaware, Milford Museum, Greater Milford Chamber of Commerce, Downtown Milford Inc. and the Milford School District.
“A large part of our business is giving back to the community,” commented Renzi to the Chamber members. “Building relationships with community partners is just as important as building relationship with our customers.”
The Greater Milford Chamber of Commerce hosts monthly Sunrise Seminars at businesses that service the Greater Milford Area. The next Sunrise Seminar will be hosted by the Music School of Delaware, located on 10 South Walnut Street in downtown Milford, on December 18 from 8 to 9am. Businesses interested in becoming a host for this series are encouraged to call the Greater Milford Chamber of Commerce at at 302-422-3344. For more information about I.G. Burton individuals are encouraged to visit www.igburton.com or call 302-424-3041.