Downtown Milford will be adding a new bakery on Walnut Street this October as entrepreneur Latricia Vicks opens Patty Cakes. Offering customized cakes for events, Vicks will also offer cupcakes, brownies and a variety of cookies that will be baked on-site in the commercial kitchen tucked behind the retail space.
Applying through the Delaware Economic Development Office (DEDO), the business is part of DEDO’s Downtown Delaware program known as Project Pop-Up, an innovative initiative intended to stimulate entrepreneurial activity and reduce downtown vacancies. Project Pop-Up is supported by funds from the United States Department of Agriculture (USDA) and designed to provide several Delaware entrepreneurs an opportunity to be open for business in select downtowns by offering commercial space, rent-free for three months during the 2014 holiday season.
This year DEDO has provided three months of rent-free retail space to 13 total businesses in Milford, Milton, Middletown and Wilmington. The program, a joint effort of the Delaware Economic Development Office and local stakeholders in these towns, also offers assistance from a business advisor.
“Ms. Vicks was selected because she is an established business owner offering made-to-order cakes, completely from scratch, and each one is one-of-a-kind,” stated Diane Laird, State Coordinator for Downtown Delaware. “Further, her ‘artistic edible creations’ business supports downtown Milford’s pursuit of arts-related businesses, including those within the niche of culinary arts. The timing could not have been better.”
Latricia Vicks, a mother of 10 children, learned how to bake at home as a “creative outlet” after the birth of her sixth child. Taking several course from decorating baked goods and specialization courses, she says that her love for baking intensified to the point where she built a commercial kitchen in her garage. As the orders stated coming in, she was not only making cakes for individual events but selling to other commercial businesses that wanted to supply their customers with her creations.
Vicks considered opening her own retail business and states that Project Pop-Up was the catalyst that started her venture into running a retail space. “It was perfect timing, Project Pop-Up was familiar to me from years past but this time I was ready. Things came together and I was ready to go.” stated Vicks. “I heard that Milford had a very progressive downtown and I thought the location would be a perfect fit.”
Now prepping the building for a commercial kitchen and retail space, Vicks is working hard to be open by October. She is excited to be a business owner with a storefront and looks forward to “being a part of a community of other small business owners.”
Patty Cakes will offer customized cakes for events. Vicks says that personalized orders are created as she “factors in all aspects of what the client is doing. I want to know about the event and the people involved,” said Vicks. “I build relationships with my clients and hope to share in all of their life events.” In addition customers will have the opportunity to get their daily fix for sweets as she will sell cupcakes, brownies and cookies. More information about Patty Cakes can be found at http://www.pattycakery.com or on Facebook at https://www.facebook.com/pattiescakery.