Fur-Baby Boutique Opens New Location Downtown

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Owner of Fur-Baby Boutique, Daycare and Spa Sherry Shupe is excited to have the new location open at 204 NE Front Street in downtown Milford. Beginning the business in April 2011 on Walnut Street in a location that featured 700 sq. ft of store room, the latest expansion is located on NE Front Street featuring 6,000 sq. ft that includes the specialty pet boutique, doggie daycare and spa grooming services.

Volunteering for a local rescue in her spare time, Shupe originally created the boutique on Walnut Street as a store that would provide much needed funding for animal rescue and adoption. The store would be staffed by volunteers and provide education and adoption services through the storefront. Shupe leased the building, bought inventory and was ready to settle on the plan when the rescue pulled out of the agreement. Left with a house full of inventory and a new storefront, Shupe decided to leave her job in the Pharmaceutical Industry and become a retail business owner.

“I had to take a leap of faith, a very uneasy step into the unknown world of retail where my only experience was as a consumer,” said Shupe. “I just had to follow my heart and interest and trust that with hard work and the support of my family and community I would be alright. I had no idea it would take off as quickly as it has, 3 moves in 4 years, or in so many new directions with the addition of Grooming, Daycare and Hotel services.”

While expanding their location to over 6,000 sq. ft., the business has also expanded its services as well to include daycare services for dogs from 7am to 7pm and grooming. Moving next to Arena’s at 204 NE Front Street in downtown Milford, Fur~Baby Boutique has kept its commitment to supporting local artists and small regional businesses while providing awareness for local animal rescues acting as a host for adoption, discount vaccinations and educational events. The new location includes a much larger up-scale cat and dog boutique that focuses on healthy, American made, organic and handmade items.

“We knew we needed to expand and started looking for our new, and hopefully last, home. When we found this large open building, just steps away from the park on the water, right off of a main road through town, with its own parking lot next to one of our favorite restaurants. It was almost too good to be true,” said Shupe. “The only catch was the current condition was less than desirable, we ended up spending our entire renovation budget in the first month. However, we knew we could make this our home and so we pressed on with the help and support of our family and friends.”

Fur~Baby Doggie Daycare offers an open indoor dog park where dogs are placed in “play groups” based on their size & temperament. Fur~Baby Doggie Daycare has one large park area that can be divided into four areas for different play groups while Park Rangers supervise and interact with each dog. In addition to playing with trained rangers, dogs also enjoy daily nap time, filtered water, agility equipment and walks along the Mispillion River. When pet owners come in at the end of the day they are greeted by a Park Ranger that hands each parent a report card which details activities for their specific Fur~Baby including potty times, snacks, fur~iends made, activities enjoye, and who their Park Rangers were for that day. Mrs. Shupe says that the reasons her customers bring their dogs in for daycare varies from younger owners that work during the day to retirees that want their dog to socialize and play instead of sitting at home. The dogs themselves range in age from puppies to seniors that need constant supervision and cannot be left alone for any extended amount of time.

“Doggie Daycare benefits Fur-Babies in several ways,” commented Mrs, Shupe. “Instead of sitting at home alone bored and waiting for you, they are here with us, playing, socializing, and having a great time with other dogs. The owners don’t have to worry about their Fur Baby, we give them peace of mind.” According to Ms. Shupe, doggy daycare will help eliminate boredom behaviors caused by lack of activity, inadequate mental and physical stimulation. “Whether they need us every day or just a few days a year, we are ready to care for their Fur~Baby, we always say, a tired dog is a happy and well behaved dog.”

The new Fur~Baby Day Spa is an upscale grooming salon for dogs that focuses on the needs of each individual Fur~Baby by providing a day of pampering, relaxation and master styling. The facility offers state of the art equipment, professional top of the line products and luxurious services including Deluxe Pawdicures, Therapeutic Mud Baths and Blue Berry Facials.

“In this location we decided to give our Spa it’s own life so to say. We’ve created a Spa within our store but gave it it’s own area complete with a check in desk and waiting room. We built a private bathing area, drying room, and large grooming room. We researched the best products and equipment found in only the top grooming salons and decided to invest in them because our customers deserve it,” Shupe commented.

In the near future, the business will open Fur~Baby Hotel where dogs and cats receive overnight care including individualized suites. “We cannot wait, and either can our customers,” commented Shupe. “We receive calls daily asking about overnight services and are working very hard to have it ready within the next month. We’ve taken our time to do our research, and make sure we’re ready before jumping into this or any new service.”

For more information about Fur-Baby Boutique, Daycare and Spa’s new location and expanded services, individuals are encouraged to contact them at their new location at 302-725-5078 or visit http://www.fur-babyboutique.com/ or stop in at 204 NE Front Street.

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