By Terry Rogers
Petite Sweets, a popular vendor at the Milford Riverwalk Farmer’s Market, opened a retail location at 22 South Walnut Street in Milford on November 4, 2015. Owners Albert and Keila Sierra, who are originally from New Jersey, began renovating the store, and are planning the Grand Opening for Wednesday, December 9.
“Our store will offer a variety of cake pop flavors along with beverages that pair well,” said Mr. Sierra. “We also have a large corporate clientele consisting of food establishments who purchase our products at wholesale prices in order to sell them to their own customers.”
Flavors sold daily include Rum Cake, Carrott Cake, Strawberry, Red Velvet Coconut, Almond, Chocolate Chip, Cookies & Cream, Vanilla Bean and Dark Chocolate. Petite Sweets will also feature seasonal flavors like Pumpkin Spice, Apple Cinnamon throughout the year as they plan to release their Winter Bliss Collection shortly.
The owners of Petite Sweets want the new store to become a place where families can enjoy their time together. “We have many activities and events that a currently in the works. For example every two months we will be having a Paint Night event, where parents and kids can enjoy some quality time together, as well as enjoy some delicious cake pops and drinks,” said Mr. Sierra. “We also plan on launching birthday party packages where children or adults can come and use their creativity and create their own cake pop experience and learn how the product is made.”
The Sierras leased the building in Milford after they were notified by the Delaware Economic Development Office (DEDO) that they had been selected to be a partner during their 2015 program. Project Pop-Up is a initiative from the State of Delaware that aims at filling vacancies in Delaware downtowns. Mr. Sierra said that they intended to open a store in that location, but the Project Pop-Up program provided them with additional assistance they would not have received without applying. The Sierras said that they were able to get more familiar with the Milford community and that DEDO helped them complete their business plan. Four other businesses have participated in the Project-Pop-up program and three of them are continuing to grow at their locations in the city. Delaware Branding Company, Milford Massage, Wellness & Yoga, as well as Little Posies Photography continue to expand their businesses in the town though guided help from DEDO.
Since the Sierras have already established a following with their location at the Farmer’s Market each Saturday and have many corporate clients already, they expect that the retail location will do well. Mr. Sierra says that he believes his background will be beneficial in helping the cake pop business grow.
“I have experience in restaurant operations and am currently involved in the restaurant business,” Mr. Sierra said. “I also have a passion for business which I believe will help us grow this company in Milford.” Mr. Sierra says that the company specializes in many types, flavors and designs of cake pops. The pops are designed to be eaten in just two or three bites, but pack tremendous flavor normally found in a full-size cake. The Sierra’s hope to grow the business nationally and to soon offer the ability for customers to send cake pops to family and friends. They currently offer an online order form on their website www.psshoppe.co. The public is welcome to attend the Grand Opening ceremony, at 22 South Walnut Street in Milford, on Wednesday, September 9 at 11:30 am.