Village Optical, a Different Way to Shop Eyewear


23Staff Report

When it comes time to choose a new pair of glasses or contacts, families can find friendly, experienced eye care professionals and a huge selection at Village Optical, a locally owned business located near Redner’s Market in the Cypress Hall Shopping Center.

“We make purchasing glasses or contacts fun and interesting,” said Mr. Rick Kenton, Village Optical owner and Milford native. “We’ve actually had customers tell us that they have never had so much fun buying glasses. That is what we want to hear.”

With so many frame styles, lense types and brand names to choose from, it can be challenging to find a pair that best fits a person’s unique features, prescription and most importantly, budget. But Mr. Kenton said he and his staff go out of their way to make the experience of buying a new pair of glasses personable and fun. They take the time to help people find a variety of eyewear to try on, educate them about different lense options and offer helpful style suggestions until they find the perfect match.

“Our least experienced staff member has 20 years’ experience in the optical field,” Mr. Kenton said. “Overall, our eye care family has more than a century of combined experience and expertise in providing quality personal service.”

Mr. Kenton started in the optical business 30 years ago at Singer Specs, which then became Sterling Optical when a franchise opportunity became available. He later ventured into ownership with stores in Dover, Milton and West Chester, PA. When the franchise lease ended on a Pennsylvania store, he decided to branch out and start his own business under a new name, Village Optical, named for the small community he was born and raised in.

As a longtime Milford resident, Mr. Kenton always considered opening a store in his hometown. “We love this community,” he said. “My wife, Kim, and I live here, and our kids graduated from Milford High School and come back to visit often.”

When a new shopping center was being built in 2015, he knew the right opportunity to establish a store in his hometown had come along. “The City of Milford is recognizing a need to expand south with the construction of various shops in the Cypress Hall Shopping Center,” he said. “I sense a lot of growth in this area in the near future.”

Even as a small business, Village Optical offers a great value for a wide selection of designer eyewear, including Coach, Vera Bradley, Jones of New York, Ernest Hemingway, Maui Jim sunglasses and many others. They also offer $99 packages that allow customers to buy a frame with single vision or lined bifocals. They will soon begin running special ‘Money Saving’ offers on their website,

In addition, Village Optical offers several other services, including a one-hour turnaround for many basic types of lenses or frames. “We have a lab in the back of the store where we make glasses, which is how we can offer this quick service,” said Kenton. They can also read prescriptions from the lenses of current glasses if the customer does not have their prescription.“We also do free repairs for minor issues,” Kenton said. “We just ask that they come to us when they need a new pair.”

Though the store does not offer eye exams, Village Optical staff members are happy to recommend optometrists in the area who accept certain insurances. The store accepts most insurance plans and can fill outside prescriptions from any eye doctor.

Village Optical also accepts CareCredit, a six-month payment program for glasses or contacts that can be used for almost any type of medical care. “It makes the purchase more affordable to those without vision insurance whose glasses are expensive or a family that needs several pairs of glasses or contacts,” Kenton said.

Individuals and families in search of new pairs of glasses, contacts or sunglasses, can walk in or contact Village Optical in Milford at 302-491-4218 or Dover at 302-734-8181.