“We felt that the Milford area was under-served in terms of affordable fitness centers,” Stephen Kindler, Jr., Franchise Owner and Vice-President of Operations for National Fitness Partners, said. “We really liked the town and surrounding area. Milford is a continually growing community and that made it extremely attractive.” Mr. Kindler said they chose Milford Village as it was a great, high-traffic location that is easily accessible.
Planet Fitness will offer a state of the art fitness facility that allows its members 24/7 fully-staffed access. In addition, each member has the ability to meet with on-staff fitness instructors to learn everything about the equipment available at no additional cost. Black card membership offers tanning, hydromassage beds, massage chairs and total body enhancement. There will be fully-equipped locker rooms with showers, individual changing rooms and lockers for daily use.
“We provide our members with a fun, energetic and clean facility,” Mr. Kindler said. “Our cornerstone is our strive for customer service perfection and we will be our members’ biggest fans as they embark on a fitness journey. What makes us different from other gyms is our “Judgement Free Zone.” We offer a low cost, high-value facility that is non-intimidating and comfortable for anyone. We don’t cater to heavy weight lifting or body-building.”
Planet Fitness hopes to open the new workout facility in early June but will begin offering memberships on May 17. As an opening special, Planet Fitness will offer memberships at a low initiation cost of just $1. After the initial membership offering, monthly memberships are $10 for the classic membership that gives members unlimited access to their home location. The Black Card membership is $19.99 per month and provides members with use of the tanning, hydromassage, massage chairs, half-price cooler drinks, free guest privileges and total body enhancement.
“We have spoken to many excited members of the community who have seen our construction in progress,” Mr. Kindler said. “I anticipate the buzz to pick up once we can start selling memberships in May.”
Planet Fitness promotes their Judgement Free attitude, believing that how members work out is up to them. They want everyone to feel at ease, no matter what their workout goals are and that anyone who wants additional help should not feel uncomfortable asking for assistance. There is even a “Lunk Alarm” that is sounded when someone is judgmental or non-supportive of another member. The workout facility creates an environment where people can relax, work out at their own pace and not fear that others are questioning their methods or condemning them for not working hard enough.
To learn more about what Planet Fitness has to offer, visit www.planetfitness.com.
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