Bayhealth’s Go Pink! Campaign a Success

Feb 13 2018 /

For more than a decade, Bayhealth has been raising money for screenings, education and overall breast cancer awareness through its annual Go Pink! campaign. Funds raised during the campaign are used to provide breast screenings and education programs offered through Bayhealth and its community partner the Delaware Breast Cancer Coalition (DBCC). The majority of the funds are generated via the sale of Go Pink! t-shirts. In 2017, Go Pink! t-shirt sales raised more than $28,000 and approximately 4,600 shirts were sold.

The annual Go Pink! campaign concludes with a free health fair in the parking lot of the Bayhealth Medical Office Building. The community event featured information on cancer treatment and survivorship programs as well as free clinical breast exams and screening mammograms for uninsured and underinsured women. Approximately 300 people attended the fair and nearly 40 women were screened onsite for breast cancer.

“Our annual Go Pink! event’s goal is to increase awareness of breast cancer risks and prevention for our communities,” said John D. Shevock, FACHE, FACMPE, senior director of operations, oncology service line and executive director of the Bayhealth Cancer Institute. “We appreciate all the hard work our volunteers and DBCC partners do for this event.”




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