by Terry Rogers
On Monday, June 23, Milford residents will be able to enjoy fresh burgers made to order at a new Wayback Burger which will be located in Airpark Plaza. There will be an official Grand Opening at a later date.
“We chose Milford to open the new location because it is one of the fastest growing towns in Sussex County,” Jim Patel, General Manager of the new store, said. “Our menu will include our Wayback Classic, Cheesy, Rodeo Buffalo Chicken and many more items that Wayback is known for. We also offer Veggie Burgers, Irish Nachos, hand dipped milkshakes and more.”
The first Wayback Burger opened as Jake’s Burgers in 1991 by John Carter. The first location was in Newark, Delaware and it has grown to more than 100 locations. In the late 2000s, the company changed the name to “Jake’s Wayback Burgers,” but decided to drop the name “Jake’s” from their name in 2014 in order to avoid confusion with another burger restaurant in the southern United States. The restaurant features casual dining and their signature menu item features two 100-percent fresh, never frozen beef patties, two slices of American cheese topped with the customer’s choice of mustard, onion, pickle, lettuce and ketchup.
In 2008, Bill Chemero and John Eucalitto took over operation of Wayback Burger. At the time, there were ten restaurants which included eight company run stores and two franchises. Over the next year, the two men solidified operations before expanding rapidly. By the end of 2017, there were stores in 29 states and the company began to expand internationally.
The Wayback philosophy is outstanding customer service, providing an excellent dining experience for each customer. In a recent interview, Chemero said that “if the food is good, great. Customers expect that. But if the service is over the top, they’ll talk about it and they will come back.” Service is stressed with all franchisees and employees. Each manager must undergo certification programs and there is a Wayback University training program that must be completed by each franchisee. All employees are held to strict standards regarding customer service.
In addition to outstanding customer service, one of the ways that Wayback was able to expand so quickly was by harnessing new technology in the burger industry. They partnered with Olo, one of the first digital ordering and delivery services. They also were one of the first to use mobile pay platforms through apps. This allowed them to offer curbside pickup, order ahead and to offer delivery.
“We will be offering delivery through GrubHub as soon as that technology is available in this area,” Patel said. “We are currently hiring for managers, assistant managers, shift leaders and crew members. Starting pay may vary for different positions from $9 to $15 per hour. People can apply at Waybackburgers.com and we are hosting open interviews on Tuesday, July 17 and Wednesday, July 18 at the Wayback Burgers location at 913 North Dupont Boulevard in Milford.”
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