Small Business Saturday Celebrates Local Shops


Downtown Milford, Inc. (DMI) and Milford’s independent business community have invited the public to join them on Saturday, November 24 to celebrate the “Shop Small – Shop Local” movement. This year is one of the most anticipated Small Business Saturdays for many families as Santa Claus arrives in downtown at 11 am and a Tree Lighting at City Hall will start at 5pm. Businesses downtown and throughout Milford will offer discounts and specials on Small Business Saturday to encourage people to forego larger chains and department stores.

Part of the nationwide Small Business Saturday, an event created by American Express in 2010, this is a tradition where customers can show their apperception for locally-owned small businesses in their community. During last year’s event,108 million shoppers spend $12.9 billion on November 25 at independently owned businesses, according to the National Federation of Independent Business. The data show that 70 percent of U.S. consumers are aware of Small Business Saturday, and 58 percent said they shopped or dined at more than one independently owned business this weekend.

In preparation of Small Business Saturday, Dolce Bakery & Coffee Shop in Downtown Milford has partnered with two small businesses to bring in custom, trendy Dolce swag. “We’ll have limited edition custom pottery Dolce mugs handmade by Zockoll Pottery and a new selection of shirts made by Keith Mosher of Kam Productions,” said Dolce owner Stephanie Tatman. “Partnering with other small businesses is the best way we know how to celebrate SBS.”

Tatman states that residents should support small business because of the impact they make in the local community throughout the year. “We employed eight people in the past year, all of them from the Milford area. At least 80% of our goods are purchased within Delaware or from a small business outside of Delaware,” she said. In addition to serving 100 to 200 people every day, Dolce also donates approximately 25% of their bottom line to a local family or charity in need, not including the leftover food that is donated to the Milford Senior Center Tuesday through Friday.

In addition to showing appreciation for local business owners, studies have determined that supporting local businesses goes a long way in boosting the local economy. “If you spend $100 at a local business, roughly $68 stays in your local economy. If you spend the same at a large business, only $43 stays in the local economy,” showed A Civic Economics Study in Grand Rapids, MI.

The locally owned shop Twice is Nice will be celebrating SBS while celebrating their one year anniversary in Downtown Milford. They will have discounts, door prices, games and entertainment for the children. “Every time someone comes and buys from us, we get very excited. When you support a Small Business you help a family make their dreams come true,” said Twice Is Nice Owner Sharleen Ramirez.

The business has been a community partner in many ways including giving free stuff to families in need and donations when other shops are in need.

Shop Small tote bags can be picked up at various downtown shops beginning this week through Shop Small Saturday. DMI will have a table next to the Santa House in Downtown Milford from 10:30 am – 4:30 pm and free gift wrapping will be available with a receipt in the back room of Gallery 37 from 11:00 am – 4:00 pm. In addition, shoppers will have an opportunity to win a Downtown Milford gift certificate valued at $25, $50, $75 and $100, which can be used to shop or dine at over 15 local Milford businesses.
For more information on how to support the Shop Small movement, families can contact DMI Director Murrie Zlotziver at (302) 839-1180 or To sign up to help gift wrap, visit

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