Milford Microtel celebrates one year anniversary

Terry RogersBusiness, Headlines, Milford Headline Story

Jennifer Jurczak, Secretary CCGM, Chasady Bailey, Turrell Bowe, Will Finerty, Ritchy Corvil, Ariana Novak, Chelsea Bailey, Teyahna Johns, Rasha Strand, Keri Putera and Brian Baer, Ward 3 Council Member (Photo courtesy of CCGM)

The Chamber of Commerce for Greater Milford, the City of Milford, several members, friends and family recently celebrated a one year anniversary Ribbon cutting at Microtel By Wyndham, Milford.

“Microtel began as an economy chain, owned by Hilton,” Chad Moore of Beacon Hospitality said just before the hotel opened. “Wyndham purchased the properties and has operated them ever since. Beacon Hospitality looked at putting a Holiday Inn Express in Georgetown but when we did our research, we found it would cost 35 to 40 percent more than the Microtel. I knew that it would be difficult to charge 35 to 40 percent more in the Georgetown market, so we decided to go with Microtel.”

The Microtel chain has received awards from J.D. Power for guest satisfaction with high marks in their check-in and out process as well as the quality of the guest rooms, services, facilities and costs. The Georgetown location has also received the Microtel of the Year award twice and was named Wyndham Hotel of the Year once. Moore explained that because the Wyndham awards were based on numbers, there was no way for the hotel to “stuff the ballot box,” meaning they won the award based on their performance.

“Microtel takes advantage of its smaller size by using every available space. In some hotels, hallways are eight feet wide but in a Microtel they are only five-and-a-half-feet wide, yet you don’t notice the narrower space because of its design,” Moore said. “In the Milford location, we have placed king rooms in the corners with a queen room on each side. There is a connecting door inside the room which can be kept open while the outside door can remain locked, giving guests a two-room suite which is perfect for couples or families traveling together.”

Beacon Hospitality once owned the Belmoor Inn in Rehoboth and, because that hotel was not on the ocean, they had to offer outstanding service to attract customers. Beacon carried that desire for exceptional customer service to their Microtel properties. Moore also stated that Beacon liked the flexibility allowed when designing the Microtel properties.

“We could have a pool or not, we could add conference rooms or not,” Moore said. “This allows us to focus on a higher level of service. The Milford location offers two conference rooms that will be available to the community. There is also an outdoor pool, firepits and a picnic area. At Microtel, when you call to make a reservation, we make it right there on property. That means if you need adjoining rooms, you will get them and not be told that we will “put in that request.” Too often, those requests are not fulfilled, and you arrive to find out you do not have adjoining rooms.”

Beacon decided to build in Milford in order to address a need in a different, diverse market. Moore, who grew up in Milford and whose grandfather owned Webster Furniture, began looking at Milford for a new hotel.

“We were getting inquiries in Georgetown for DE Turf,” Moore said. “We would fill up in Georgetown with Sports at the Beach. We found the land on Coastal Highway and I met with Dennis Silicato who was amazing to work with. It could not have been an easier, simpler deal. We do have Grotto’s next door with other food established coming in the near future.”

Microtel Inn & Suites by Wyndham Milford, located on the scenic Coastal Highway South and surrounded by dining options, is a contemporary, non-smoking hotel just a short drive from the warm sand of Bennett’s Pier Beach and shopping at Tanger Outlets Rehoboth Beach.  It is just minutes from tournaments at DE Turf Sports Complex and Sports at the Beach in Georgetown as well as Bayhealth Hospital, Sussex Campus.  Stroll along the Mispillion Riverwalk, see marine life at DuPont Nature Center, or enjoy their fitness center, outdoor pool, and free WiFi.

Reservations can be made by visiting or calling 302-403-7615. For more information concerning the Chamber of Commerce for Greater Milford call 422-3344, visit our website or find us on Facebook.


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