ChristianaCare has named C. David Minifie senior vice president and chief marketing officer, where he will lead systemwide marketing and communications efforts. (Photo courtesy of ChristianaCare.)

ChristianaCare has announced the appointment of C. David Minifie as its new senior vice president and chief marketing officer, bringing more than two decades of leadership experience in health care and consumer-focused industries to the Delaware-based health system.

In his new role, Minifie will oversee ChristianaCare’s systemwide marketing and communications efforts, including brand strategy, consumer insights, digital engagement and storytelling initiatives tied to the organization’s broader mission.

Minifie most recently worked at Centene Corporation, where he served in several executive roles, including chief marketing officer and chief experience officer. During his tenure, he helped expand marketing operations, supported integration efforts during major acquisitions and worked to strengthen engagement with both consumers and providers across the company’s national network.

Earlier in his career, he held leadership positions at Procter & Gamble, focusing on brand management and growth strategies across multiple product lines. He has also advised organizations on branding, positioning and market strategy.

“Dave brings a rare combination of strategic insight, consumer focus and values-driven leadership,” said Jenn Schwartz, executive vice president and chief strategy officer of ChristianaCare.

“His experience building trusted brands and connecting mission to meaningful action will be invaluable as we continue to serve our communities and shape the future of health care.”

Minifie is a graduate of the United States Naval Academy and previously served as an officer in the United States Marine Corps. He continues to be involved in advisory and governance roles focused on health, education and community initiatives.

Sara Uzer

Sara Uzer is a journalist from Sussex County with more than 15 years of experience as a writer, editor, and community advocate.  She started her career in Washington, DC and has lived in Sussex County for the past five years.