by Terry Rogers
Open since 2019, Peach Keen Salon, located at 606 Milford Harrington Highway beside Grant & Sons Roofing, offers a judgement free environment designed to make every customer feel “peachy keen.” Owned by Sophie Martinez, the shop has eight stylists with the same goal of making everyone who walks in the door feel special.
“At Peachy Keen, we specialize in trending color techniques, extensions and all things beauty,” Martinez said. “Our talented and educated team is focused on providing quality services and building relationships. Services we offer include hair color, haircuts, hair extension, hair smoothing treatments, eyelash extensions, lash lift and tints, brow tinting and henna, hair and makeup for special events.”
Martinez was born and raised in Delaware, beginning her journey in the beauty industry in May of 2017. Of Hispanic/Latino descent, her small business began as a side hustle while she was attending nursing school. It did not take long for the “side hustle” to become a full-time endeavor and she became a became a makeup and lash artist in 2018.
“Needless to say, I did not finish nursing school,” Martinez said. “I realized my passion was fully poured into my business and the beauty industry. During Cosmetology school, I came to the realization I wanted to create a safe space for clients and other stylists. Thus, Peachy Keen was born.”
Not native to Milford, Martinez searched for the perfect space before finding their current location. Martinez stated that she fell in love with the town.
“There is so much to offer with dining, entertainment and shopping,” Martinez said. “It has been the most perfect place for our business to flourish in under three years. Our location is just minutes away from historic downtown Milford, the Riverwalk and local fun. There is no shortage of amazing coffee shops, boutiques and dining options nearby.”
Hair stylists at the shop include Jenna Warrington, Marissa Hall and Ellie Barragan. Gabriella Gordon is a brow and hair stylist while Amaryssa Anderson and Martinez are lash and hair stylists. Nicole Salkowski is a lash artist while Milly Morales is a lash and brow artist. Appointments are required at the salon.
“We do not pressure our stylists to double book services,” Martinez said. “This service structure has been very beneficial for both our stylists and clients. The biggest benefit to this service structure is each client receives specialized and unrushed service which results in a more peaceful and relaxing atmosphere.”
According to Martinez, the best thing about what she does is not just making sure the day-to-day operations flow smoothly, but also being behind the chair and working with clients. She admits it can be challenging juggling both, but she finds it very rewarding as clients often become friends and feel like family. Martinez pointed out that she is not only doing their hair or lashes, but also being a friend to them, helping them with their confidence and growing with them. Wearing all the hats, however, can be a challenge.
“I own 100 percent of my company and I do most of the admin work,” Martinez said. “Like bookkeeping, payroll, inventory ordering, social media work and content creating, sales, marketing, working with clients, graphic and web design. It’s a lot to take on and it can be challenging at times. It just takes learning how to balance all of your hats.”
One of the biggest challenges entrepreneurs face is taking time to unplug and rest, Martinez stated, because the work doesn’t stop when you go home or leave the business. Failing to stop and relax can lead to burnout which is not healthy. Her advice to anyone who wants to open a salon or start any type of small business is to take a little bit of time each day to exercise, do yoga, mediate, journal, eat a well-balanced diet and take time to regroup or decompress.
Peachy Keen Salon is open seven days a week. Monday and Tuesday, they are open 9:00 AM until 8:00 PM while on Wednesday and Thursday they are open from 9:00 AM until 9:00 PM. Friday and Saturday they are open from 9:00 AM until 5:00 PM and on Sunday from 9:00 AM until 4:00 PM. Appointments can be made by calling 302-259-4191 or through their Facebook page, https://www.facebook.com/peachykeensalon.
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