Goldey-Beacom College Launches Three New Undergraduate Degree Programs

Goldey-Beacom College (GBC) is pleased to announce that in August 2023, the Delaware Department of Education officially approved three new undergraduate degree programs which are being offered now for fall 2023. The state’s approval brings the College’s total offering to 48 degree options in its graduate and undergraduate programs.

The approved programs are:

1. Bachelor of Science in Digital Marketing
2. Bachelor of Science in Business Administration with a concentration in eSports & Gaming Administration
3. Bachelor of Science in Business Administration with a concentration in Cybersecurity

“Adding Cybersecurity and eSports Management & Gaming Administration at the undergraduate level aligns with the goal of ensuring our students have the knowledge and skills they need,” said Dr. Joel Worden, recently appointed vice president for academic affairs and provost. He continued, “We continue to focus on sharpening our tech offerings, recognizing that the speed with which technology advances means our classrooms need to help students develop skills, but more importantly, these courses will challenge students to think and understand deeply.”

Program descriptions:

Bachelor of Science in Digital Marketing
The Bachelor of Science in Digital Marketing is designed to provide the student with foundation skills in business with a focus on marketing. The goal of the program is to combine traditional approaches to market planning strategies with 21st century digital marketing and data analytics. Students will develop expertise in the areas of market research, sales and distribution management, advertising, international marketing, analytics, and digital marketing. When combined with the communications, quantitative, and interpersonal skills developed in the liberal arts and business courses, this curriculum prepares students to assume a wide range of careers in marketing and business.

Bachelor of Science in Business Administration with a concentration in eSports & Gaming Administration
The Esports and Gaming Administration concentration of Business Administration is designed to provide students with a strong business foundation in management, marketing, economics and finance/accounting. In addition, industry leaders at Capcom, Riot, and other esports adjacent companies were consulted in the creation of the courses that comprise the Esports & Gaming Administration concentration to result in graduates who are significantly more employable within the games industry.

Bachelor of Science in Business Administration with a concentration in Cybersecurity
The Cybersecurity concentration of Business Administration is designed to provide students with a strong business foundation in management, marketing, economics and finance/accounting. As part of the Cybersecurity concentration area, students will assess modern cybersecurity challenges that threaten our privacy, security, and safety, and gain both the knowledge and hands-on technical skills to protect digital assets from cyber criminals who leverage sophisticated social and cyber tactics to facilitate attacks. Students learn how to “harden” networks, systems, and endpoint devices against cyber attacks, topics which are covered in the course Modern Cybersecurity. Additionally, they will learn how to perform cyber forensics to investigate, collect, and preserve digital evidence associated with a breach.